For the last year or so, we’ve been working with the Halton Heritage Partnership to support them to use digital tools and offline communications to spread the word about the borough’s rich heritage. Working with the different partners we’ve jazzed up their social media, given their press releases a distinct voice, moved their newsletter over to a purely a digital-version, and added a sprinkling of creativity to elements of their forthcoming new website, among other activities. As well as helping out with the comms work, we’ve been developing the capacity of the Partners to take over their own marketing and communications activities when the project ends. We feel that the Partnership’s ownership of their own marketing methods is vital for the continued, sustained engagement of folk in the borough in their heritage, and supporting them to develop new skills in social media, copy writing and other bits of digital wonderfulness is key to this!
At the core of these activities has been providing new, interesting and engaging ways for the Partnership to connect their work on Halton’s heritage – from commissioned films and oral histories, to the digitising of the Partner’s collection – with more people. As part of a heritage bus tour organised by the Partnership, we hopped on board to get some audience-view snaps and live tweeted the happenings to their growing online audience. We’ve also coupled our approach to digital communications with a strong offline push as we know not everyone who loves heritage will be on social media or particularly interested in browsing online. So to make sure no one has been left out the loop, we’ve been getting the Partners’ news out in local newspapers and even on the radio! In the coming months, we’ll be hoping to get some regular heritage write-ups in locally distributed publications… so Halton, watch this space!
And just a heads up… as part of a new commission, we will be helping a heritage project that spans the whole of the North West to getting their blogging caps on and learn how to use WordPress to create a heritage blog. More on that later in the year!