Did you know there’s a hidden pantry behind a false oak book shelf inside of Manchester Central Library? No? Neither did we until the team behind the Tameside Sense of Place heritage project educated us with this and other pearls of heritage wisdom as part of a blogging training day earlier in February.
Working with a team of staff and volunteers from the project we explored how the project’s blog could be enhanced and become an online space for a dialogue on local history. During the training day we explored a range of existing blogs, discussed and practice writing techniques, clarified thinking around the blog’s audience and purpose, ventured a little into the world of SEO and got to grips with the basic functions of WordPress.
Even those who were newbies to blogging had a dabble at creating a blog post, complete with feature images, categorisation and tags! The team are now busy revamping their project blog, rewriting existing posts, sharing their learning with other folk involved in the project ahead of a mini-relaunch – so watch this space!
1. Always think about the audience and purpose of your blog – Basically, who are you writing it for and why are you bothering to write it?
2. Choose an appropriate voice – When you’re blogging the voice of the text doesn’t have to be your own. By thinking about your audience and purpose you can create the right tone to you blog.
3. Structure is key – Think about where you place certain information in each blog post, and make use of signposting and structuring techniques such as bullet points, subheadings, and linking words/phrases etc. to help guide the reader through the blog post.
If you’d like to book one of our ‘Getting to grips with blogging’ workshops for your project, group or organisation, then get in touch. 1-Day workshops available for £500.